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  • Advertising prizes

    Hedley Grenfell-Banks posted an update 2 weeks, 2 days ago

    Papa John says, ‘Love your pizza or we’ll deliver another one, absolutely free’
    What on earth is the point of this? If I don’t like it, why would I want another one? This surely qualifies for the ‘Offer least likely to be taken up’ prize.
    Other prizes I should like to award:

    Most creative use of the word ‘only’ in an advertisement

    ditto ‘from’ and ‘up to’

    Most misleading sale
    – actually, I think this one was won for all time about twenty years ago, when a major electrical store (now defunct) offered a ‘Massive Sale, everything reduced’. This got you into the shop, where you discovered that all the prices, which had previously ended in 99p, now ended on 98p. It would be hard to beat that.
    Mind you, Waitrose comes close, with a half-price offer carefully structured to indlude only items originally prices at over twice what I would pay elsewhere.

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